Our Wool loop carpets represent a sophisticated and timeless choice for discerning homeowners, offering not only a refined aesthetic but also exceptional durability that resists flattening over time. These carpets bring a touch of elegance to any room, ensuring a long-lasting and luxurious flooring option that stands up to the demands of daily life.
In addition to pure wool carpets, we also offer a range of wool blend twist carpets that combine the inherent qualities of natural wool with the added advantage of stain resistance found in man-made fibers. This fusion results in a versatile flooring solution that marries the plushness and resilience of wool with the practicality of being highly resistant to stains.
Crafted from 100% New Zealand wool, the Firenze Collection embodies natural luxury, refined texture, and enduring performance for modern interiors. Spun from premium 3-ply yarn, it offers superior durability, appearance...
Crafted from 100% New Zealand wool, the Firenze Collection embodies natural luxury, refined texture, and enduring performance for modern interiors. Spun from premium 3-ply yarn, it offers superior durability, appearance...
The Fantasy Collection brings refined sophistication and enduring performance to contemporary interiors. Crafted from a premium blend of 90% New Zealand wool and 10% polyester, it perfectly balances natural comfort,...
The Fantasy Collection brings refined sophistication and enduring performance to contemporary interiors. Crafted from a premium blend of 90% New Zealand wool and 10% polyester, it perfectly balances natural comfort,...
Natural Coordinates Beehive features a precise level loop construction, delivering a tailored, architectural look that exudes quiet sophistication. Its clean lines and subtle definition bring modern refinement and balance to...
Natural Coordinates Knot features a confident, bobble loop design that adds pronounced texture and a touch of playfulness. Its dimensional surface enhances both visual and physical depth—perfect for creating cosy,...
Natural Coordinates Weave combines timeless craftsmanship with natural performance to create a floor covering of enduring beauty and strength. Woven from wool, it features a refined flatweave construction that delivers...
The Elements London Africa Collection captures the spirit of contemporary luxury through exquisite craftsmanship and natural beauty. Woven from the finest Wools of New Zealand, this premium wool carpet delivers...
The Elements London Africa Plains Collection offers a contemporary yet natural wool loop flooring solution, inspired by the iconic striped Africa Collection. Featuring elegant neutral colourways, each tone blends seamlessly...
The Elements London Havana Collection captures the vibrant spirit and timeless charm of Havana, Cuba, translating its sun-drenched streets, rich colours, and tropical warmth into a luxurious wool carpet range....
The Havana Plains carpet is made with a loop pile construction, which gives it a soft, luxurious feel. The carpet also has a TOG rating of 1.4, which means that...
The Elements London Roma Collection embodies timeless elegance, drawing inspiration from the majestic tones of the Colosseum in Rome. This luxurious wool carpet range features 9 beautifully balanced colourways, reflecting...
Introducing the Quirky Ben Pentreath, a collection of Axminster carpet designs from Alternative Flooring, made up of a mix of contemporary design patterns, creating a quirky interior charm. The combination...
Introducing the Quirky Bloom patterned wool carpet, woven to order in Britain and made from certified British Wool. Available exclusively from Alternative Floorings Play Studio Partners. This beautiful patterned carpet,...
Add an effortless cool edge to your interior with the stunning Quirky Button Grey carpet designed by Margo Selby. It is hard wearing and versatile and would be the perfect...
Althernative flooring have teamed up with British design duo, Divine Savages, to re-create their stunning design into a patterned wall to wall carpet. Welcome to the Quirky Divinge Savages Deco...
Ideal for use in the dining room, lounge, home office, bedroom or as a stair carpet, choose the Quirky Geo Axminster Carpet to refresh the look of your home. Woven...
Simplistic in design and monochrome tones, the Quirky Honeycomb Carpet is perfect for the bedroom, lounge, dining room or home office. Woven using British Wool it is completely made to...
The stunning yet classic animal print pattern in the Quirky Leopard Axminster carpet is a show stopping art piece for your home. Make a statement in your bedroom, lounge, dining...
The warm, rich tones of the Quirky Margo Selby Fair Isle Carpet make it perfect for the bedroom, lounge, dining room, stairs or home office. Woven using British Wool it...
Make a statement and bring an iconic Margo Selby pattern into your home with the Quirky Patch Blue carpet. It is hard wearing and versatile and would be the perfect...
The stunning Dark and light tones come together beautifully in the unique pattern of the Quirky Margo Selby Shuttle Carpet. A show stopping art piece for your home. Make a...
Bright and cheerful, choose the Quirky Spotty Carpet to liven up the look of your lounge, dining room, bedroom, home office or stairs. A show stopping art piece for your...
The Quirky Tartan is a stunning monochrome patterned carpet which has been designed and made in Britain using certified British Wool. A show stopping carpet for your home that is...
Ideal for use in the dining room, lounge, home office, bedroom or as a stair carpet, choose the Quirky Zebo Axminster Carpet to refresh the look of your home. This...
The Woosie carpet is beautiful fusion of natural flooring materials, blending 54% Natural Sisal, with a 46% mix of high quality Wool yarn, woven to perfection to create this stunning...
The Woosie carpet is beautiful fusion of natural flooring materials, blending 70% Natural Sisal, with a 30% mix of high quality Wool yarn, woven to perfection to create this stunning...
The Woosie Panama carpet is beautiful fusion of natural flooring materials, blending 57% Natural Sisal, with a 43% mix of high quality Wool yarn, woven to perfection to create this...
The Margo Selby Stripe Carnival carpet is bold and beautiful. It's jewel tones add vibrancy to brighten any space. This eye-catching design is tufted using British Wool. Room Suitability Lounge...
The fun and vibrant Margo Selby Stripe Frolic carpet is bold and beautiful. It's striking tones add vibrancy to brighten any space. This eye-catching design is tufted using British Wool....